EmpowerHer Webinar Series
Learn, Connect & Grow
Select Weekdays Throughout The Spring Held Via Zoom Meeting
Running a small business comes with a lot of questions—so let’s get them answered! This spring, we’re hosting a virtual workshop series featuring experts who will share practical advice to help you grow and thrive.
Join us on Zoom for conversations on everything from marketing and legal to eComm. Whether you're just starting out or looking to level up, these sessions are designed to give you real, useful insights in a casual and supportive setting.
What to Expect:
Expert-led workshops on key small business topics
Practical tips you can actually use
A chance to learn and connect with fellow entrepreneurs
VIEW: MARKETING WORKSHOPS | LEGAL WORKSHOPS | PAST WORKSHOPS
Marketing Workshops
Tap Into Your SEO Potential
Wed, April 23, 6:30 - 7:30pm
Lead by Cara Loffredo, Boston Women’s Market
You’ve heard the term SEO, but what does it really mean for your small business? Search Engine Optimization goes beyond just adding keywords to your website—it’s about making sure your business gets found online. In this hands-on workshop, you’ll learn how to identify and fix common SEO mistakes, implement smart strategies, and boost your website’s visibility. Perfect for small business owners with a do-it-yourself attitude, this session will equip you with the tools to improve your search rankings and attract more customers.
Legal Workshops
Legal know-how can be a game changer for your business—and we're bringing you two powerhouse workshops to help you build and protect yours. Join us for Business Law 101 and Building a Corporate Fortress, two info-packed sessions led by Lauren G. Barrett and Lauren Medeiros Forster, attorneys from Boston-based law firm BlankRome. With a passion for supporting women entrepreneurs, they’ll walk you through the essentials of business formation, contracts, legal protections, and everything in between. Whether you're just getting started or ready to grow, these workshops are designed to empower Boston Women’s Market founders with the legal tools and confidence to thrive.
Wed, May 14, 6:30 - 7:30pm
Business Law 101: Essentials for New and Aspiring EntrepreneursReady to turn your business idea into a legit, legally-sound venture? Join us for Business Law 101, a workshop designed to help new and aspiring entrepreneurs understand the must-know legal basics of starting and running a business.
We’ll cover how to choose the right business entity (LLC, S-Corp, Sole Proprietor—what does it all mean?!), essential contracts and agreements, protecting your intellectual property, licensing, permits, and more. You'll walk away with a clearer understanding of how to protect your business from day one—plus tips, tools, and resources to help you move forward confidently.
Perfect for side hustlers, creatives, and early-stage founders. Legalese not required.
Wed, May 21, 6:30 - 7:30pm
Building a Corporate Fortress: Legal Protections to Support Your Business’s LongevityYou’ve built the foundation—now it’s time to protect it. Join us for Building a Corporate Fortress, a workshop designed for business owners who are ready to take the next step in safeguarding their business with smart, strategic legal protections.
We’ll take a deeper dive into essential contract terms, explain the real deal with non-competes, NDAs, vendor and partnership agreements, and cover must-know strategies for managing risk—like indemnification, dispute resolution, and more.
Thinking about a loan? Bringing on a business partner? We’ve got that covered too. Whether you're scaling up, hiring, or just want to make sure your business is legally locked down, this session is for you. Because a strong business isn’t just built—it’s protected.
Finance Workshops
Workshop Dates Coming Soon!
Past Workshops
Did you miss a workshop in this year’s line-up? Check out the recordings anytime!
Wed, March 12, 6:30 - 7:30pm
Part 1: Building Your Digital Storefront
Part of The Pop-Up With Purpose Series, Lead by Bloom Collective
View Recording >
Design or refine your digital storefront in this workshop. We’ll cover the key differences of available platforms, site layout dos and don’ts, navigation musts, and call-to-action buttons to get your customer buying. By the end, you'll have a clear blueprint for building a user-friendly website that supports your business goals.
Wed, March 26, 6:30 - 7:30pm
Part 2: Virtual Merchandising
🌼Part of The Pop-Up With Purpose Series, Lead by Bloom Collective
View Recording >
Give your customers the same experience online as they’d have shopping with you in person. Learn how to capture the energy and branding of your pop-up booth via your digital storefront. From sharp product photography to compelling text, we’ll show you how to make your website a true reflection of your business: authentic, engaging, and memorable!
Wed, April 9, 6:30 - 7:30pm
Part 3: Converting Your Creativity
🌼Part of The Pop-Up With Purpose Series, Lead by Bloom Collective
View Recording >
Let’s talk about how to make a splash on a small budget. Learn how to use tools like Google Analytics and social media metrics to track your success, boost traffic, and grow your business. We’ll cover simple SEO tricks to help you get noticed without breaking the bank!