EmpowerHer Webinar Series
Learn, Connect & Grow
Select Weekdays Throughout The Spring Held Via Zoom Meeting
Running a small business comes with a lot of questions—so let’s get them answered! This spring, we’re hosting a virtual workshop series featuring experts who will share practical advice to help you grow and thrive.
Join us on Zoom for conversations on everything from marketing and legal to eComm. Whether you're just starting out or looking to level up, these sessions are designed to give you real, useful insights in a casual and supportive setting.
What to Expect:
Expert-led workshops on key small business topics
Practical tips you can actually use
A chance to learn and connect with fellow entrepreneurs
Marketing Workshops
Pop-Up With Purpose: A Guide to Virtually Opening Up Shop Series
This three-part course lead by Bloom Collective, will show you how to strategically build your business, starting with the power of pop-up markets. Learn how to leverage these events to fuel future sales and maximize your time and energy. We’ll guide you through setting up your digital storefront, virtually merchandising your products, and converting your creativity to build a sustainable business model. Plus, we’ll explore the concept of omni-channel marketing to create a seamless customer experience across all touchpoints of your business!
Wed, March 12, 6:30 - 7:30pm
Part 1: Building Your Digital Storefront
🌼Part of The Pop-Up With Purpose Series, Lead by Bloom Collective
Design or refine your digital storefront in this workshop. We’ll cover the key differences of available platforms, site layout dos and don’ts, navigation musts, and call-to-action buttons to get your customer buying. By the end, you'll have a clear blueprint for building a user-friendly website that supports your business goals.Wed, March 26, 6:30 - 7:30pm
Part 2: Virtual Merchandising
🌼Part of The Pop-Up With Purpose Series, Lead by Bloom Collective
Give your customers the same experience online as they’d have shopping with you in person. Learn how to capture the energy and branding of your pop-up booth via your digital storefront. From sharp product photography to compelling text, we’ll show you how to make your website a true reflection of your business: authentic, engaging, and memorable!Wed, April 9, 6:30 - 7:30pm
Part 3: Converting Your Creativity
🌼Part of The Pop-Up With Purpose Series, Lead by Bloom Collective
Let’s talk about how to make a splash on a small budget. Learn how to use tools like Google Analytics and social media metrics to track your success, boost traffic, and grow your business. We’ll cover simple SEO tricks to help you get noticed without breaking the bank!
Wed, April 23, 6:30 - 7:30pm
Tap Into Your SEO Potential
Lead by Cara Loffredo, Boston Women’s Market
You’ve heard the term SEO, but what does it really mean for your small business? Search Engine Optimization goes beyond just adding keywords to your website—it’s about making sure your business gets found online. In this hands-on workshop, you’ll learn how to identify and fix common SEO mistakes, implement smart strategies, and boost your website’s visibility. Perfect for small business owners with a do-it-yourself attitude, this session will equip you with the tools to improve your search rankings and attract more customers.
Legal Workshops
Workshop Dates Coming Soon!
Finance Workshops
Workshop Dates Coming Soon!