EmpowerHER
WORKSHOP SERIES
FEBRUARY - SEPTEMBER VIA ZOOM
Join the BWM community for this year’s small business workshop series! We’ll be meeting each month to talk topics from financial health to social media strategy.
Whether you’re new to the small business life, or a veteran looking for inspiration, you’ll benefit from our panel of expert speakers and of course, each other!
Please RSVP to each unique workshop you plan to attend.
SEPTEMBET 28, 6 PM EASTERN TIME
Building Your Holiday Marketing Strategy:
How to get your biz to stand out on social media during the holidays
Guest Expert: Mayara DeAlmeida, Boston Women’s Market & May Digital Strategies
Where: Zoom
May believes in the saying "if you fail to plan, you plan to fail" which is why she is showing you what you can do to prepare for killer holiday sales by setting up your holiday marketing strategy ahead of time. In this workshop, May will review the basics of setting up your holiday marketing & sales goals, what you should prep beforehand, as well as different techniques to bring attention to your business during the busy holiday season. This workshop is ideal for anyone relying on organic social media and email marketing to reach their holiday sales goals.
View Past Workshops
AUGUST 17, 6 PM EASTERN TIME
How To Use Video For Your Business
(without dancing or lip syncing!)
Guest Expert: Paige Burns, Founder of Main Paige Media
Where: Zoom
Paige Burns of Main Paige Media LLC is a big believer in showcasing the who and the why behind a brand. In this workshop Paige will go over how to think strategically about video and give examples of what videos you can create to help boost your brand awareness and sales!
JULY 20, 6 PM EASTERN TIME
Meta Advertising Strategy for Small Businesses
Guest Expert: Cara Loffredo, Boston Women’s Market Co-Founder
Where: Zoom
Facebook and Instagram advertising can be a confusing and daunting landscape for any business owner no matter the size. In this workshop, Cara will be discuss strategies and tools you can begin using and testing today. We’ll also dive into the ad builder itself to learn how easy it can be to create ads.
JUNE 22, 6 PM EASTERN TIME
Selling Success On Instagram
Guest Expert: Sinead Gillespi, Founder of Social By Sinead
Where: Zoom
Social media can often feel like the wild west for a small businesses. During this workshop, Sinead will discuss how you can set up your social program for success. We’ll talk content and reel ideas, engagement, analytics, Sinead’s favorite websites and apps, and more.
MAY 25, 6 PM EASTERN TIME
Merchandising That Sells: Tips and Hacks For Your Vendor Booth
Guest Expert: Joanna Craig, Founder of Olim Clay Co. & BWM Vendor
Where: Zoom
Ever have vendor booth envy? In this workshop we'll discuss making the most of your booth or table space so your customers feel welcome and your products get the eyes they deserve.
We'll share ideas for some must-have essentials to pack for every event so that you don't have to keep borrowing tape from your neighbor. And we'll figure out how to create effective, unique, inexpensive displays that reflect your brand and are thoughtfully designed for your products. Make the most of your market experiences with these tips, tricks, and best practices!
APRIL 14, 6 PM EASTERN TIME
Don’t Miss A Step: Creating A Cohesive Brand Strategy
Guest Expert: Erica Goldstein, Founder of The Blank Canvas Co. and BWM Vendor
Where: Zoom
Creating a cohesive brand is more than color and imagery. Join Erica to learn essential steps you can’t skip to create a brand that represents you, your products, and your vision. From creating a customer profile, to (of course) choosing a color palette, this workshop is essential for anyone just starting their journey or a brand that is in need of a recalibration.
MARCH 23, 6 PM EASTERN TIME
Money Moves For Entrepreneurs
Guest Expert: Crissi Cole, Founder & CEO of Penny Finance
Where: Zoom
Almost 50% of new entrepreneurs are women -- freakin’ finally, one place in this world that is equal. While the entrepreneurship gap is closing, the wealth gap is not. Women are on track to retire with 32 cents for every dollar a man has and we are not cool with that. Join us to learn the top 3 money to-dos to become a more financially free business owner.
FEBRUARY 22, 6 PM EASTERN TIME
Getting Legally Legit For Products-Based Businesses
Guest Expert: Natalie Puglisi, Esq.
Where: Zoom
Learn about choosing a business entity that’s right for you, how to protect your business and product names and which contracts you need to protect yourself and your business.
