Pop-Up With Purpose Workshop Series
BY BLOOM COLLECTIVE
& BOSTON WOMEN’S MARKET
Ready to convert your in-person selling strategy into an online business? Bloom Collective joined BWM for a three-part webinar series, Pop-Up With Purpose to help you navigate the essential steps your small business should take for online success. Watch all three session to start your journey.
Part 1: Building Your Digital Storefront
Part of The Pop-Up With Purpose Series, Lead by Bloom Collective
Recorded Wed, March 12, 6:30 - 7:30pm
Design or refine your digital storefront in this workshop. We’ll cover the key differences of available platforms, site layout dos and don’ts, navigation musts, and call-to-action buttons to get your customer buying. By the end, you'll have a clear blueprint for building a user-friendly website that supports your business goals.
Part 2: Virtual Merchandising
Part of The Pop-Up With Purpose Series, Lead by Bloom Collective
Recorded Wed, March 26, 6:30 - 7:30pm
Give your customers the same experience online as they’d have shopping with you in person. Learn how to capture the energy and branding of your pop-up booth via your digital storefront. From sharp product photography to compelling text, we’ll show you how to make your website a true reflection of your business: authentic, engaging, and memorable!
Part 3: Converting Your Creativity
Part of The Pop-Up With Purpose Series, Lead by Bloom Collective
Recorded Wed, April 9, 6:30 - 7:30pm
Let’s talk about how to make a splash on a small budget. Learn how to use tools like Google Analytics and social media metrics to track your success, boost traffic, and grow your business. We’ll cover simple SEO tricks to help you get noticed without breaking the bank!
ABOUT BLOOM COLLECTIVE
Bloom Collective is passionate about creatively crafting business solutions that take you where you want to be, connect with your audience and leave a lasting impression on anyone who encounters your brand.
Meet Heather Wolfenden
Co-Founder / Crowd Motivator
Heather is a former teacher turned co-founder of Bloom Collective and owner of Island Vintage. Heather skillfully blends her educational background with a thriving brick-and-mortar store. Throughout her entrepreneurial journey, she has passionately launched and managed several brick-and-mortar ventures. With a dedication to supporting and empowering small businesses, she co-founded Bloom and remains committed to fostering growth and community collaboration through their platform.
Meet Savannah Barkley
Co-Founder / Creative Closer
Savannah is an artist and entrepreneur who is most passionate about helping creative people have fulfilling and sustainable careers. She is the co-founder of Bloom Collective and the owner of Sir Milky Quartz. She perfected her creative chops at Rhode Island School of Design and graduated from the Goldman Sachs 10,000 Small Business Program. As a life-long self-employed gal, she understands the complexities of finding your way and believes in crafting the life you want to live starting with what you do every day. She brings expertise on branding, visual storytelling, photography, e-commerce and wholesale strategy to Bloom.